David Bohan and Shari Day recognize the importance of marketing to Moms.  According to the U.S. Census Bureau, of the 108 million adult women in the U.S., 82 million are Moms.  Thirty-two million of those women have children living in their homes.  Mothers control 80% of the purchases in their families and spend $1.7 trillion dollars annually.  Bohan and Day have spent much of their careers tracking the trends and influences on Moms and their buying habits.  David Bohan is CEO and Shari Day is the SVP of Operations and Account Planning at BOHAN Advertising | Marketing. The village concept of planning and collaboration is core to understanding consumers and creating meaningful conversations with them.

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